This morning’s mail brought another Sandra Cozzolino chart for my collection and two yummy cuts of Wichelt’s hand dyed Jobelan. The chart is Design Connection, “Let Virtue Be a Guide” and the fabrics are 28ct Raspberry (top) and 28ct. Bittersweet Light… both are just gorgeous in person and I can’t wait to get stitching on them.
Yesterday’s post sparked some interesting conversations and a good question– “why do designers retire charts?” There are several possible answers:
- In many cases the retired design was originally produced in limited numbers simply because the materials included with the design were limited in number. My Mark calendars, for example, sell out every year. The little calendar pads which are included (and are an integral part of the design) are only available to me for a short time, so these designs are forced into limited status, and go OOP quickly.
- Sometimes we just get plain tired of looking at a particular design. So we retire it! I have 2 designs that I retired for that reason.
- Sometimes the sales don’t support the investment it would take to do another print run. For the most cost-effective printing of 8.5 x 11 leaflets, a print run of at least 1000 is required. So if a design’s sales are tapering off, and you are on your last 150 charts in stock, you wouldn’t order another 1000!
- There are many designers out there who are much more organized than I am, and they have planned their releases out a year (or more!) in advance. To keep the busines clicking right along, you print up all of the charts you’ll ever sell for a particular design and then move on to the next one. It may be a while before that original stock is depleted, but by the time it is you’re already 30 designs down the road.
The internet, with it’s message boards and blogs, has played a major role in boosting the sales of older designs. In the pre-internet world, you might have shown a stitching finish to a few of your friends & your family… and if a chart wasn’t in your LNS, you didn’t know it existed! Now, it’s easy to post a picture of a recent finish on a blog and have it seen (potentially) by millions. When a stitcher posts a finish of a design created years ago, a good number of people will go on the hunt for that design… and it may be something they’ve never even seen before! It’s really quite interesting to me the impact that the internet has had on the needlework industry! But that’s another post :)