Here are screen shots from where someone was so generously sharing one of my charts with fellow stitchers… look at the damage that just one person ‘sharing her stuff’ can do:
This particular design, Summer Blackwork, retails for $9. Of course I have production costs, wholesale discounts, distributor fees, etc. so I don’t actually make $9 when I sell one. (wouldn’t that be nice?!) Let’s think of that $9 as being shared by the designer, shop owner, and distributor. In just a few days, this person enabled stitchers to steal $171 from me…and from the cross stitch industry as a whole.
Assuming an average price of $7 per chart, 2470 charts downloaded equals $17,290 stolen from the industry in a single year. If we figure in just 50 more ladies like this one (and unfortunately we have many more than that), suddenly the industry is missing $864,500.
It’s no wonder that designers are retiring and shops are closing.
*edited 10/14/10 to add: I have seen many posts around the internet arguing that my math is not sound and that an illegally downloaded chart does not equal a lost sale because people like to get things for free that they wouldn’t normally buy. So, is my math sound? Not really. I have grossly underestimated the loss to our industry… my figures are far from exact. To be exact, I’d need all the data from all the file-sharing sites and that would be impossible to obtain. And does *every* downloaded chart mean a lost sale? Probably not… but it does mean that *if* that person would like to stitch my design, they damn sure won’t be paying for it. Illegal downloading removes the possibility of income for designers, shops, and distributors… and after all, none of us would be in this business if there weren’t at least the possibility of income. Further, not many of us can afford *stay* in this business if that possibility is removed.
Again, THANK YOU to all of the honest stitchers out there! It is our genuine love of this industry that brings us together :)